Published: Sunday, January 10, 2010
MORRISVILLE – Weddings are big business in Madison County and in an effort to secure more of that business, Madison County Tourism recently launched its new wedding micro-site. The site can be found at:
The micro-site acts as a portal to help the bride-to-be find the necessary resources for their wedding day. It features venues and services that cater to brides who either live in Madison County or are planning a wedding here. “It is an effort to help connect businesses in Madison County that specialize in weddings with women who are planning to tie the knot,” said Jim Walter of Madison County Tourism. “It gives us an opportunity to connect our member businesses to a very lucrative customer.”
The micro-site will be supported by targeted advertising on local and national websites from Syracuse.com to Facebook, along with appearances at select wedding shows and print advertising. “The growth of social media has allowed for us to target engaged women much more effectively thereby enhancing the usefulness of a site like this,” Walter said.
The web effort is being complemented by the first ever printed edition of a Madison County Wedding Guide, which should be published by the end of January.
With the average cost of a wedding at nearly $20,000, Madison County Tourism is making a stronger effort to bring more of that business into the county, according to Walter. He explains that since families are more spread out today and DWI laws are so strict weddings often mean a large number of hotel rooms sold in a community. “We are blessed in Madison County with outstanding venues. You can get married in a Ramada that looks like every other Ramada around the world, or you can have your special day in a living museum, a New England country inn or an historic mansion. We really do have unique, elegant venues in this county,” said Walter.
The site and ad campaign was designed by ABC Creative Group in Syracuse, which has been the agency of record for Madison County Tourism for the past six years.
Madison County Tourism, Inc. is the official tourism promotion agency for Madison County. It has over 200 member businesses and is headquartered in Morrisville.
For more information, visit them on the Web at: www.madisontourism.com.