(6/22/16 – Syracuse, NY) ABC Creative Group is partnering with the Broome County Department of Planning and Economic Development to promote outdoor recreation.
The central component of this will be the development of an interactive mapping tool utilizing the existing database of outdoor recreation data, along with the development of a promotional campaign and marketing strategy centered on the mapping tool and other promotional materials. The goal is to utilize modern, effective strategies and technologies that meet the needs of the modern outdoor enthusiast.
A strategic branding and marketing plan, a Web presence, design concepts and social media management aim to increase awareness of the vast recreational opportunities in Broome County and support economic development, tourism and alternative transportation.