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Onondaga County Teams Up with ABC to Fight Foster Home Shortage

(2/15/16 – Syracuse, N.Y.) ABC Creative Group’s latest cause-related campaign will highlight the need for and aim to recruit more foster parents in Onondaga County.

A collective of 10 agencies face a shortage of foster homes to place youth in temporary care. A positive message will pilot a marketing initiative targeting a wide range of demographics.

ABC will develop an extensive campaign that includes a website, accompanying video, content development, advertising and public relations. The plan also includes creation and management of an event intended to share the stories of current parents and connect them with foster care candidates.

The search-engine-optimized website will act as a resource for information and key tool for connecting aspiring foster parents with county contacts. Video and editorial content will educate and inspire with success stories.