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Presentation, Multimedia Set to Recruit Young Volunteer Firefighters

(12/3/14 – Syracuse, N.Y.) The Firemen’s Association of the State of New York (FASNY) recently unveiled an ABC Creative Group-created “High School Recruitment Tool Kit” that targets potential young volunteers across New York state.

FASNY hopes to inspire teens with a downloadable media-rich presentation and documents that volunteer fire departments can use in high schools. ABC was charged with creating the resource center centered around an engaging Powerpoint presentation that includes video produced by the agency.

The dedicated Web page also features a tip sheet, customizable brochure and talking points designed for use by virtually any FASNY member looking to attract youth to the volunteer fire service.

The concept is an offshoot of ABC and FASNY’s successful RecruitNY campaign and its primary goal of mobilizing membership in support of the greater cause. Like the High School Recruitment Tool Kit, RecruitNY arms departments across the state with customizable promotional materials, tips and other resources available online that they can use to host an open house.

Now in its fifth year, the annual campaign boasts participation by about 600 departments in communities statewide and continues to draw greater participation.