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State Bio/Med Organization Hires ABC Creative Group for Content, PR

(7/9/14 – Syracuse, N.Y.) New York state bioscience industry advocate MedTech recently hired ABC Creative Group to promote and produce content for its annual conference and the launch of a study commissioned by the organization.

ABC will handle all public relations surrounding both the conference and study, crafting geo-specific releases for distribution to the state’s main bio/med markets, organizing a statewide press tour and assembling a media kit regarding the study that will be available to hundreds of MedTech members attending the conference Sept. 15 and 16 in Albany.

In addition, ABC is writing 10 feature articles profiling the thoughts and opinions of bio/med leaders for the MedTech website and within “Medtech Crossroads: Insights and Research Findings among New York State Bioscience and Medical Technology Executives.” The agency’s content generation services include another article outlining the results of the study.