What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

Visions Federal Credit Union Surprises Shoppers with Free Groceries

HiddenCameraStunt_n-300x225

(12/9/15  - CU Social Good) Visions Federal Credit Union introduced itself to the Bethlehem, Pennsylvania, community in a special way when it surprised Giant Food Store shoppers with free groceries and used hidden cameras to capture their reactions.

Visions President and CEO Tyrone Muse suited up in Giant gear and posed as a bagger in convincing fashion, packing up groceries and making small talk. Muse revealed his true identity and covered the bill for 12 lucky families before checking out.

Hidden cameras recorded the reactions of 12 lucky families that received $1,542.86 in free groceries. Watch it at www.youtube.com/visionsfcu

The stunt marked the recent opening of the Visions branch in the Bethlehem Giant Food Store. It’s just one creative example of the goodwill that the credit union offers to all the communities it serves.

Visions Federal Credit Union is a nonprofit financial institution completely owned by its members. Founded in 1966, Visions serves more than 175,000 members with offices in communities throughout New Jersey, New York and Pennsylvania. Services include general banking as well as auto, home, personal and business loans. Visit www.visionsfcu.org for more information.