Visit Binghamton Rebrand by ABC Creative Group Recognized with NYSTIA Award
(10/22/18 – Queensbury, N.Y.) The Greater Binghamton Convention & Visitors Bureau was recently honored at the New York State Tourism Industry Association (NYSTIA) Annual Meeting with a Tourism Excellence Award in Overall Marketing.
The award recognized a recent rebrand of Visit Binghamton that included a revamp of all marketing messaging and materials.
ABC Creative Group, in collaboration with Visit Binghamton, spent 2017 immersed in research and creative development to produce a campaign centered around the tagline “Be Part of Our Story.”
To bring the brand that connects Binghamton’s prominent past to its promising future to life, the storytellers of ABC came up with a multimedia campaign that includes feature-length stories and video series called “Bing Stories.”
Combining the power of video, in addition to the written word, ABC crafted nine stories for the website that were also integrated in the 2018 Binghamton travel guide. An extensive historical feature paints the big picture both on the web and in print. All these stories took forefront in the guide in a strategy to give the publication more of a travel magazine feel.
This is the third award for an ABC tourism project in as many years. The Central New York Travel Region was previously recognized for the Brew Central and Outdoor Adventure campaigns created by ABC.