(10/22/18 – Queensbury, N.Y.) The Greater Binghamton Convention & Visitors Bureau was recently honored at the New York State Tourism Industry Association (NYSTIA) Annual Meeting with a Tourism Excellence Award in Overall Marketing.
The award recognized a recent rebrand of Visit Binghamton that included a revamp of all marketing messaging and materials.
Combining the power of video, in addition to the written word, ABC crafted nine stories for the website that were also integrated in the 2018 Binghamton travel guide. An extensive historical feature paints the big picture both on the web and in print. All these stories took forefront in the guide in a strategy to give the publication more of a travel magazine feel.