A Recruitment Video with a Cause

(10/3/18 – Syracuse, N.Y.) Facing a shrinking workforce, the Onondaga County Sheriff’s Office needed to inspire new recruits.

So, ABC cinematographers captured footage from virtually every Onondaga County Sheriff’s Office operation for an epic recruitment video about a year in the making. The goal was to show all the many different roles deputies fill that the general public they protect might not be aware of.

Our video crew tagged along by air, land and sea to compile the exciting sequence. We took to the skies with the Aviation Unit, took a boat ride with the Underwater and Recovery Team and even took some time answering actual calls with deputies on patrol.

From cyber crime investigations to corrections and the K9 Unit to the Bomb Squad, ABC aimed to cover the surprisingly broad range of public safety professions and combat a current shortage in the department.

About ABC Creative Group


ABC Creative Group is Central New York's first and only idea-based marketing experience. For more than 30 years, ABC has provided diverse local, regional and national clients with award-winning creative content and strategies. From advertising to web development and design to video, ABC's team delivers a full list of services that engage consumers, inspire movement and sell products.