The 1000 Islands tourism area of New York state needed a new web presence to engage potential visitors with the promise of the experience that awaits in this unique region. Pictures (and video) are worth a thousand words, especially when you are trying to market your destination. ABC updated all of the website photo content and produced a header video that continuously plays.
The home page messaging and CTA were crafted by ABC, which also developed assets that show the location of this unique region in relation to major U.S. and Canadian cities. An interactive map also allows visitors to navigate all the 1000 Island communities on both sides of the border.
ABC developed new “Experiences” and compiled new and existing content into these categories that allow visitors to easily find what they are looking for from golf, brews, and outdoor activities to wedding venues and the communities within the 1000 Islands region. ABC built a custom content management system capable of handling a massive database of listing presented beautifully throughout the site.