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5 Wits

Massachusetts-based 5 Wits is a cutting-edge, live-action experience that immerses gamers in realistic, hands-on scenarios that include spies, space, dragons and pharaohs. They must tap the five wits – imagination, estimation, fantasy, common sense and memory – to complete each adventure.

ABC’s video production team captured the intensity of these 5 Wits experiences with four 30-second promo videos that included specialeffects created in house.

The spots ran on digital kiosks throughout Destiny USA, Syracuse’s shopping destination that attracts visitors from across the Northeastern U.S. and southeastern Canada. The broadcast-ready videos were also adapted for the 5 Wits Boston-area and West Nyack, New York, locations.