The Central New York Travel Region (I Love NY) has been a longtime client of ABC and a key contributor to our tourism success. The website managed by ABC has gone through several redesigns, each with its own purpose.
Previously we’ve put the focus on food and beverage and outdoor adventure, but for the most recent edition we wanted to highlight all the content we had created for CNY over the years. In addition to making articles more prominent, the entire site took a narrative approach filled with links to businesses and attractions as opposed to listing.
In fact, listings are absent altogether on the site that relies on a core of extensive copy, enticing imagery and engaging video to tell the story of a region filled with agricultural tradition, craft beverage production and one-of-a-kind outdoor experiences.
The ABC content team routinely produces new, SEO-friendly articles to add to the site’s already robust library and share on the social media that the agency also manages.