CrestHill Suites is an all-suite hotel with locations in Syracuse, Albany and Wichita along with several affiliate properties.
ABC was tasked with creating a campaign aimed at business travelers. CrestHill wanted to give the “home away from home” vibe and ABC used some clever direct mail tactics and swag to attract these road warriors in need of a little R & R amid their busy day-to-day.
The strategy infused a little humor to help CrestHill stand out in a very competitive industry where guests have lots of options with very few differentiators.
