Currier is a large plastics manufacturer in a very competitive market, one that relies heavily on the web for leads. But, it had been many years since their website had seen an update and it had never been optimized for lead generation.
This project was more than putting a fresh coat of code on an old site. The redesign included a dramatic restructuring and plenty of new content created with search engine optimization in mind.
The content put a focus on Currier’s strongest selling points, including customization capabilities as well as a unique design and engineering program. On the design side, the new website integrated fresh video produced by ABC Creative.
The site was completely reorganized with a refreshed emphasis on key markets, Currier’s customer-focused process and rapid prototyping capabilities. ABC Creative also integrated a new email capture for lead generation.