Family-owned residential trash removal service Dependable Disposal was looking to separate itself in a very competitive industry.
A series of three billboards on busy I-690 in Syracuse promoted Dependable’s “Yellow Tote,” a part of its new recycling program. The Yellow Totes replace traditional recycle bins with capacity to hold up to 95 gallons.
ABC invited to potential customers to “Rethink Recycling” using some light-hearted words and imagery as well as a memorable URL in yellowtote.com. In addition to outdoor creative and placement, ABC also currently handles direct mail, online advertising and e-communications for Syracuse-based Dependable.