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Good Life Youth Foundation

It’s well-documented that Syracuse is one of the poorest cities in the nation and the unfortunate home to the highest concentration of African American and Latino poverty in the country. This often leads to high crime rates, especially for youth who lack structure and access to opportunity.

Enter the Good Life Youth Foundation, a philanthropic nonprofit dedicated to breaking the cycle of poverty and crime. The foundation uses hip-hop as a teaching tool with very successful results. Their next step is to build the Hip-Hop Center for Youth Entrepreneurship.

To help them meet their goal, ABC was tasked with capturing the story and mission of the foundation. We developed print pieces, infographics, a PR strategy, photography and a documentary about the Foundation’s journey.