The Germany-based Habermaass Corp. built its reputation on wooden toys when it began more than 76 years ago and it remains a staple. HABA now sells a line of 2,000 products in 50 countries. The international maker of “inventive playthings for inquisitive minds” approached ABC to engineer a nationwide campaign to coincide with the holidays.
The project urged families to put away mobile devices and electronics during the holiday season in favor of toys and games that inspire quality time. It’s a back-to-basics message that aligned with HABA’s classic inventory focused on childhood development.
The “Take Time to Play” campaign included the development of several digital components, including video and social media.