The McMahon Ryan Child Advocacy Center, a Syracuse nonprofit dedicated to assisting victims of child abuse and human trafficking, teamed up with another local organization, the Street Addiction Institute to introduce a Mobile Support Unit to the community.
The Mobile Support Unit is on a mission to keep the peace in Syracuse communities that have been affected by violence. It mobilizes care with emotional and psychological support as well as preventative education.
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McMahon Ryan Child Advocacy Center and the Street Addiction Institute, along with the Onondaga County District Attorney’s Office, tapped ABC Creative to handle design of the unit as well as initial promotion to raise awareness of this unique initiative.
ABC’s Creative Team designed the wrap for the Mobile Support Unit along with a marketing campaign that included billboard, transit, social media and print advertising in community publications as well as informational handouts and a web page.