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McMahon Ryan Child Advocacy Center: Over the Edge

From hanging banners to dangling one of our own staff, ABC was all in on McMahon Ryan Child Advocacy Center’s Over the Edge fundraising event.

The creative and PR teams pursued top-to-bottom promotion of this first-time event in downtown Syracuse. Over the Edge invites rappelers from the public to descend a 10-story building provided they raise $1,000 for the rare chance to do so.

ABC engineered an awareness campaign starting with McMahon Ryan’s own core of supporters. Using mailers and email marketing, they were urged to sign up and spread the word. ABC also worked to secure sponsors for the event with print communications.

This content was amplified on social media while the PR team also pitched the story to local media. The results were as impressive as the view from atop One Park Place, where a member of our team rappelled.