What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

McMahon Ryan Child Advocacy Center: Rebrand

McMahon Ryan, a nonprofit dedicated to preventing child abuse and healing victims, celebrated its 20th year of service in 2019. We recognized this as an unprecedented opportunity to boost the organization’s profile in the community.

The ABC team gathered to identify key marketing pieces for this significant occasion, identifying fundraising, public relations, event promotion and general awareness as focuses for the upcoming year.

We kicked things off with a logo revision to freshen up the organization’s ID, complementing that with a 20th anniversary mark. ABC’s digital designers and developers dove into a complete overhaul of the website to bring more prominence to the organization’s services, events, giving and sponsorship opportunities.

We brought in the organization’s founders to tell the McMahon Ryan story in a 20th anniversary video that premiered at the Go Blue 4 Kids Breakfast, which kicks off a series of signature events during the Child Abuse Prevention Month in April. The interviews done at ABC’s in-house studio were also used to create a magazine-style feature story on the new website and integrated into a special 20th anniversary appeal.

On the public relations side, we recruited recognizable community leaders to wish McMahon Ryan a happy anniversary for social content. We worked with McMahon Ryan’s media partners to negotiate complimentary radio and TV spots promoting the annual Breakfast and Pinwheel Ball.