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Seneca builds industry-leading, award-winning solutions for digital signage and physical security systems. A new partnership with fellow industry giants Milestone and Dell yielded a product line that needed a massive launch to make a splash at an upcoming tradeshow.

Balto by Seneca was named, developed and launched with the help of the creative minds at ABC. We immersed ourselves in the industry to develop a comprehensive understanding of the product line to its target physical security audience.

Through design, copywriting, video and social media, ABC promoted the landmark partnership between Seneca, Milestone Systems and Dell Technologies, three of the biggest names in physical security.

Our design team generated a logo, brand guidelines and tradeshow displays, including video, to help promote the product line. ABC developed the social images, video and strategy, which teased the launch of Balto by Seneca for a month leading up to the release.