UAS Central is an initiative to grow the unmanned aerial systems industry in Central New York state. But, this single goal was shared by a number of agencies across the region, which could be confusing for entrepreneurs and businesses seeking assistance. ABC set out to unite these strategic partners as a single source for funding, testing, talent acquisition and policy development.
The rebrand improved every marketing facet of the organization, starting with the logo and website. ABC developed the new look as well as all the content for the website, a virtual brochure and leave-behind piece/mailer.
The PR department went to work assembling a list of industry pubs to pitch and leverage for national coverage of this unique region. ABC also cooked up social media content and a strategy based on this research and the goals of the client.