UAS Central is an initiative to grow the unmanned aerial systems industry in Central New York state. But, this single goal was shared by a number of agencies across the region, which could be confusing for entrepreneurs and businesses seeking assistance. ABC set out to unite these strategic partners as a single source for funding, testing, talent acquisition and policy development.
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The rebrand improved every marketing facet of the organization, starting with the logo and website. ABC developed the new look as well as all the content for the website, a virtual brochure and leave-behind piece/mailer.
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The PR department went to work assembling a list of industry pubs to pitch and leverage for national coverage of this unique region. ABC also cooked up social media content and a strategy based on this research and the goals of the client.
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