Inspired by a 2016 New York Times article that covered signature foods from Buffalo and Rochester to Syracuse and Binghamton, the Upstate Eats Trail was collaboratively developed by the tourism promotion agencies in those cities.
ABC tapped its extensive food and beverage tourism marketing experience to highlight the hunger-inducing delicacies of upstate New York with a website featuring all the destination-worthy dishes.
From Buffalo’s wings to Binghamton’s spiedies, the Upstate Eats Trail website tells the tasty tales of the region to travelers near and far. Editorial content collected by Visit Buffalo Niagara and its partners are the foundation of this digital experience. ABC used its award-winning experience to assemble this culinary collection in an attractive, user-friendly setting that also includes contributions from Visit Rochester, Visit Syracuse and Visit Binghamton. The finished site was launched to much fanfare and earned national press coverage.