Van Duyn Home and Hospital is a county-owned skilled nursing facility offering a range of in-patient programs tailored to meet an individual’s unique needs. These services include both short-term rehabilitative care for people recovering from an illness or surgery and long-term care for people with more complex health conditions who need ongoing support
Van Duyn wanted to increase residency with a lighter spin on a traditionally difficult subject. Nursing homes in general do not necessarily have positive images in the minds of families and those committed for care.
ABC dug deeper into the community and cooked up a concept worth capitalizing on. The nursing home was less about long-term care later in life and more about connecting with peers. The campaign ABC developed promoted this community. Van Duyn was not a place to be alone and depressed, but a place to enjoy life and, in many ways, relive one’s glory days.