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Visions: Branding Videos

Visions Federal Credit Union has more than 50 branches in three states to go along with a 50-plus-year history. It’s quite a story, one they wanted to capture in a “About Us” video created for their website.

The video walks the viewer through the FCU’s roots while reinforcing its uncommon commitment to community. It explains that commitment, which goes well beyond regular donations and extends into the generosity of Visions workforce.

ABC chose animation to craft this storyline that touches on so many different elements. That decision was extended to a 30-second branding spot that was placed digitally throughout New York, Pennsylvania and New Jersey.