Visions Federal Credit Union needed an HR campaign to expand its workforce of more than 500. The credit union serves communities in three states with more than 50 branches. Playing off the client’s “Claim Your Seat” theme, we made a couch the centerpiece for this unique HR video.
ABC intended to capture a conversational account of what it’s like to work at a credit union that prides itself in dedicated employees who build relationships with members. Having a workforce that embodies the company culture of “Making Money Matter” is essential to Visions success building a membership of more than 210,000.