Visions Federal Credit Union serves numerous communities from its 50-plus branches in three states. They challenged ABC with a quick campaign that would give appeal to something totally mundane: the tried and true checking account. ABC had the added challenge of assembling a commercial during a pandemic, a time that made talent and locations in short supply.
ABC took an animated approach to combat the current situation, coming up with a concept that played off the “plus” in Visions’ Flex Checking Plus product. The spot shows a number of negatives getting turned into positives. There was also a subtle nod to the pandemic in the script that said we could all use a little positivity right now.