What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

Visit Binghamton: Bing Stories

Binghamton, New York, is a city with an amazing story to tell. Well, it’s actually built on an endless collection of tales that range from quirky and cool to just plain fascinating.

To capture a new brand that invites visitors to “Be Part of Our Story,” we created a series called “Bing Stories.” It centers around a video collection we created to profile the city’s new creative class building on the bones of an industrious past.

Each episode highlights a unique personality in businesses and organizations that include everything from art galleries to theaters and restaurants to farms. We also profiled some of the city’s most unique features, like its collection of antique carousels.

Traditions at the Glen

205 Dry


Animal Adventure Park