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Using Music to Make ‘Hits’


Online music services such as Pandora and Spotify play a special role in today’s world of advertising. Not only can they deliver customized tunes to ears around the globe, they have the power to target said ears with customized advertising.
Agencies and digital marketers now have another avenue to reach their target demographics. Pandora and Spotify can deliver certain ads based on categories such as age, gender and location. More importantly, they can be categorized based on various music genres as well. For example, let’s say a worldwide video game company decides they want to find new ways to increase holiday sales using Pandora or Spotify.

Identify key demographics

This is not a new one. As with any marketing campaign, your niche audience must be identified. The difference here is identifying which music genres apply to this audience. In this case, the key demographic would be males 13 and older. The next step here is to utilize the right music. They might target electronica, rap and alternative music genres common to many video game soundtracks or even consider tapping into a holiday mix to suggest the season’s hottest gift.

Customize price model

The good news is that with so many different options and categories, prices are varied, allowing even the tiniest budgets to create effective strategies. With audio, video, and banner ads, brands can customize and adjust with complete fluidity and maximize ROI. The next step here is to find the right mix based on your brand.

Sit back and relax

Now, all you have to do is relax as your audience watches, listens and clicks their way to your brand. This strategy is proven and provides yet another way to deliver content to eager music enthusiasts.