Category: Digital Marketing

Keys to a Kickass Digital Marketing Campaign

What’s not to love about digital marketing? It’s a win-win for both the advertiser and the consumer. As advertisers, we have access to thousands of intricate targeting and tracking parameters. As consumers, ads are becoming more relevant to our daily lives. While creating effective digital marketing may seem simple enough, it’s going to take a…
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Facebook Adds Hurdle to Targeted Ads

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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Using Music to Make ‘Hits’

Online music services such as Pandora and Spotify play a special role in today’s world of advertising. Not only can they deliver customized tunes to ears around the globe, they have the power to target said ears with customized advertising. Agencies and digital marketers now have another avenue to reach their target demographics. Pandora and…
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