Category: Social Media

Influencers Are ‘Taking Over’

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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What’s So Influential about Influencer Marketing?

The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone…
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