Category: Advertising

How Streaming Is Leading Advertising Strategy in 2020

As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
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What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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What’s So Influential about Influencer Marketing?

The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone…
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6 Ingredients Every Good Video Should Have

We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of…
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