Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced…
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Music, sports, arts and entertainment … everything is better live, even social media. YouTube, Periscope and others pioneered the live online video platform that Facebook promptly adopted and turned into an even larger phenomenon with its own service. Destination marketing is about selling experiences and live streaming is a particularly powerful tool to do just…
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As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this takes the form of blogs, resource articles, presentations and social media. But what…
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While laughs, tears and clever taglines still rule most advertising, many big brands attempt to connect with consumers with campaigns that go well beyond the product. You may have noticed more and more cultural messaging intended to inspire action for a greater cause … and to subtly align that message indelibly with a particular brand.…
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What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube…
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