Category: Video

4 Ways to Integrate VR in Your Destination Marketing Now

It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced…
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Turn Viewers into Visitors with Live Streaming

Music, sports, arts and entertainment … everything is better live, even social media. YouTube, Periscope and others pioneered the live online video platform that Facebook promptly adopted and turned into an even larger phenomenon with its own service. Destination marketing is about selling experiences and live streaming is a particularly powerful tool to do just…
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Facebook or YouTube? Use Two!

What does it mean now that Facebook is entering the online video foray with fury? It’s time to diversify. YouTube remains the dominant force in the medium, but fellow social media giant Facebook presents a legitimate challenge as of late. While there’s still a decent gap in view counts when comparing viral videos on YouTube…
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