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Home: ABC Creative Group Logo

What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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online video

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ABC Meets FDNY

Tags: agency, behind the scenes, content, creative, FDNY, NYC, online video, video production

Integration, Amazon and Video Should Be Part of Your Digital Media Planning in 2018

Tags: advertising, advertising campaign, Amazon, Amazon ads, digital advertising, digital marketing, influencer marketing, instagram, integration, marketing strategy, marketing trends, media buying, media planning, media strategy, online advertising, online video, social media, strategy, trends, video, video production

6 Ingredients Every Good Video Should Have

Tags: content, content marketing, digital marketing, how to, mobile tech, mobile video, online video, pro tips, social media, storytelling, streaming video, video, video production, video tech, youtube

Why You Need a Style Guide and How to Make One

Tags: AP style, communications, content, content marketing, copywriting, how to, online video, oxford comma, search engine optimization, seo, style guide, tabs, web writing, Writing

Journalism Forms the Core of Content Marketing

Tags: articles, blog, blog posts, blogging, brand, content marketing, content-development, copy, interview, journalism, journalists, native ads, native advertising, online video, paid content, publisher, research, sponsored content, storytelling, video, video content, Writing

Google’s RankBrain Makes Smart Content Strategy and SEO Even More Valuable

Tags: algorithms, branded content, content, content generation, content marketing, content-development, content-strategy, copy, copy generation, copywriting, digital marketing, google, marketing, marketing strategy, online video, RankBrain, search, search engine optimization, seo, video, video production

Pop-Up Videos – Not a ’90s Thing

Tags: AdNetwork, advertising, business, marketing, media, online, online advertising, online video

PR May Be Your Most Valuable Marketing Tool

Tags: branding, Buzzfeed, communication, communications, content, content marketing, copy generation, copywriting, marketing, marketing strategy, Mashable, online video, pr, public relations, ROI, social media, social sharing, strategy, trends, video

YouTube: Where the Commercials Are the Stars

Tags: advertising, content, content marketing, creative, internet, long-form, marketing, online video, social, social media, tools, video, web, youtube

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