Category: Advertising

How Streaming Is Leading Advertising Strategy in 2020

As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
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Graphic Design Trends Going Into 2020

A new decade is upon us, and as graphic designers continue their unending search for original ways to get their clients’ messages across, we are presented with the newest evolutions of design trends as we head into 2020. Some are very familiar (like the undying usage of outrageous, vibrant colors – which, not going to…
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Facebook Adds Hurdle to Targeted Ads

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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