Category: Public Relations

Who’s This Third-Party Person They Keep Talking About?

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,…
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Business Buy-In Attracts Travelers

An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in and create some enthusiasm among them. We want the partners to know that we…
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