Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of…
Read the full article
Brain vector designed by Freepik In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled…
Read the full article
Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,…
Read the full article
There’s a reason we blog so much about social media. It’s a key driver if not the driver of content marketing. Content has graduated from buzzword to basic form of marketing. And just what is content marketing? It’s becoming a resource for your customers. It’s about connecting with clients on a deeper level. To grow…
Read the full article
An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in and create some enthusiasm among them. We want the partners to know that we…
Read the full article