Category: Digital Marketing

Facebook Adds Hurdle to Targeted Ads

Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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Why You Need a Style Guide and How to Make One

Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –…
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How to Impress Friends and Influence Millennials

I feel like ever since I have entered the advertising world, a common question I am always hearing is “How can we grab the attention of millennials?” We (myself included) are the generation du jour. We’re tech-savvy. We’re influencers. We’re the target audience that marketers want to speak to, but can’t always find the most…
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