Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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Over these past 20 years as a writing student and professional, I’ve found no book more essential nor influential than The Elements of Style by William Strunk and E.B. White. These priceless pro tips make up the perfect formula for modern communication ruled by brevity. Your headlines, subject lines, tweets, posts, web and ad copy…
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Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –…
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I feel like ever since I have entered the advertising world, a common question I am always hearing is “How can we grab the attention of millennials?” We (myself included) are the generation du jour. We’re tech-savvy. We’re influencers. We’re the target audience that marketers want to speak to, but can’t always find the most…
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As the internet becomes a bigger part of our everyday lives, people go online for their information, shopping, entertainment, and to connect with likeminded people. Smart marketers are already using digital and content assets to reach people online. A lot of this takes the form of blogs, resource articles, presentations and social media. But what…
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