Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on…
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Don’t worry, it happens all the time. When there’s an attractive marketing method that’s working, naturally you want to get involved. Obviously, you want to try it. It happened with digital marketing, it happened with social media and it’s happening with content marketing – which includes all of the above. There are lots of posts…
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Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to…
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How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.…
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The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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