Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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Not getting the email marketing results that you’d like? Trying to figure out how to measure the ROI on email marketing? You are not alone. Every company thinks they need a newsletter (and they do), but making sure it is going to be effective is even more important than just sending out communications. Ensuring there…
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Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –…
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Brain vector designed by Freepik In the past month or so there’s been talk in SEO and digital marketing circles about RankBrain. It kind of sounds a bit sci-fi, right? What’s that about? Like anything new in the world of marketing, there is a bit of a hype phase. Now that the hype has settled…
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Tis the season to make goals and resolutions for the upcoming year and one of them should be on the list of every brand, everywhere. Two letters: PR. It’s an absolute must to include PR (public relations) in marketing plans these days, even with the smallest of budgets. When tactfully structured, PR can be extremely…
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