Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Hopefully this little series has helped wipe away any guilt you’ve had about a content marketing plan that fell flat. Perhaps there was no plan to begin with and hopefully we’ve helped fix that with guides to getting started and creating content. Now that we’ve got the content machine humming, it’s time to check on…
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A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
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Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share…
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You can skip to video in 5, 4, 3, 2, 1 – “Skip Ad >” Woo hoo! I’m out of here, right? Wait a minute. Is that Uma Thurman? … And 17 minutes later, I’m watching the end credits of a short film brought to me by the good folks at Jameson Irish Whiskey. What…
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This year I have been doing a lot of small business consulting. While consulting is definitely a huge part of all of our business, these clients are maybe just a little too small to have a large marketing budget that allows them to develop a full campaign. These are the niche industry companies or the…
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