Category: Social Media

Influencers Are ‘Taking Over’

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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Why Tourism Matters and Other Takeaways from NYSTC 2019

Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to…
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Rethink Your Travel Guide

The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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What’s So Influential about Influencer Marketing?

The latest buzz word in marketing is “influencer.” It may seem that anyone with two thumbs, a semi-artistic eye for photography and a smartphone can be in influencer, but it’s actually a multi-million-dollar industry – one marketers need to pay attention to. Gone are the days of the Paris Hilton “it girl” types. Now, anyone…
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User or Lose It: A Beginner’s Guide to UGC

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all…
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