Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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When it comes to attracting people to your city, you’ll see a commonality of great nightlife, food and entertainment no matter where you go. But these are all such generic “blanket” amenities, especially to millennials. No matter where you’re traveling to, of course these things are all going to be important – but it’s important…
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Sometimes you don’t have to look far to find creative ways to sell your city. We find often that most cities, towns and communities have a unique part of their past that can be used to help attract new visitors. If you dig deep enough, I am sure you can find some interesting historic facts.…
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Everyone is always throwing the term “brand” around, so what is a brand? Most realize it is not just a logo or the colors and taglines you use, but an expression of what makes you unique. Simple right? In theory, yes. But, when it comes time to sit down and really analyze what makes a…
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