Category: Video

The Increasing Value of Corporate Video

Even as pandemic restrictions are lifted, there are still plenty of business traditions that look quite a bit different now. Take tradeshows, for example, many of which have gone virtual, been postponed or cancelled altogether. The absence of these quintessential networking events is crushing for those in B2B industries. But, there are some solutions to…
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Tips for Keeping Up Destination Marketing During Crisis

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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