Category: Content Marketing

Tips for Keeping Up Destination Marketing During Crisis

Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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Keys to a Kickass Digital Marketing Campaign

What’s not to love about digital marketing? It’s a win-win for both the advertiser and the consumer. As advertisers, we have access to thousands of intricate targeting and tracking parameters. As consumers, ads are becoming more relevant to our daily lives. While creating effective digital marketing may seem simple enough, it’s going to take a…
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5 Signs of Successful Influencer Engagement

Influencers are a key component when it comes to having a successful PR and social campaign, because of this, it is only right to make sure that you create an ongoing relationship with the influencer for any future ventures. Whether you are utilizing an influencer for a social media takeover, blog or article, you are…
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How Streaming Is Leading Advertising Strategy in 2020

As streaming becomes the standard as opposed to an alternative, marketers have had to adapt. Traditional TV meant airing a commercial and hoping it would resonate, but now we have access to actual data to build strategy around. Streaming services, ad-supported platforms in particular, know their users – demos, locations and viewing habits – allowing…
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What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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