Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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Today’s social climate is not always easy to navigate. Every day, it seems as though there is a new celebrity, brand or organization that is being scrutinized for an insensitive tweet, product or statement. Keeping up with such rapid changes, especially in the age of social media, can seem overwhelming. For advertisers, it’s a hurdle…
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Tourism matters. It’s a trillion-dollar industry in the U.S. with a much larger impact when considering the trickle down. The numbers exposed at the New York State Tourism Industry Association’s NYS Tourism Conference are eye-opening. For example, in 2018 alone, travelers spent about $1.1 trillion and generated $2.5 trillion in total economic impact, according to…
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The McMahon Ryan Child Advocacy Center has long been a favorite cause of ABC, first as supporters and now as the agency of record. This became especially true as the organization reached a milestone anniversary. McMahon Ryan, a nonprofit dedicated to preventing child abuse and healing victims, celebrates its 20th year of service in 2019.…
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How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.…
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