Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Earning media coverage is no easy task for a brand. It often takes a well-thought-out strategy, having a compelling story to tell or information to share, and a little bit of luck. Some of the best ad agencies in the world have the process down pat. Reading up on the topic online offers plenty of…
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Like many of our fellow tourism industry professionals, we made a lot of assumptions about post-pandemic travel. How would these unprecedented times affect traveler decisions, intentions and when could we expect them to act on those? ABC Creative Group has been doing destination marketing for nearly two decades and we’re just as invested in successful…
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Like everything in our daily lives right now, destination marketing during a crisis of this scale is unprecedented. Attractions, accommodations, eateries and breweries are closed or close to it. Everyone’s pretty much stuck at home. This sucks. It also presents great opportunity from a marketing standpoint. For starters, we have a captive audience, one that’s…
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What’s not to love about digital marketing? It’s a win-win for both the advertiser and the consumer. As advertisers, we have access to thousands of intricate targeting and tracking parameters. As consumers, ads are becoming more relevant to our daily lives. While creating effective digital marketing may seem simple enough, it’s going to take a…
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Influencers are a key component when it comes to having a successful PR and social campaign, because of this, it is only right to make sure that you create an ongoing relationship with the influencer for any future ventures. Whether you are utilizing an influencer for a social media takeover, blog or article, you are…
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