Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
The McMahon Ryan Child Advocacy Center has long been a favorite cause of ABC, first as supporters and now as the agency of record. This became especially true as the organization reached a milestone anniversary. McMahon Ryan, a nonprofit dedicated to preventing child abuse and healing victims, celebrates its 20th year of service in 2019.…
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Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball…
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Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”…
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If you are familiar with ABC Creative Group, then you probably know about our 24hr. Brand Bash. It’s our little way of giving back to our community in a creative way. For years I wrote checks for fundraisers, golf tournaments, dinners, program ads, you name it. Just to be clear, I have no problem helping…
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It was about two years ago when a young man sent me an intriguing message via LinkedIn. He was not a Saudi Prince with a million dollars for me and he was not trying to sell me insurance, which I typically find in my inbox. No, he had a very interesting software product that could…
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