Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball…
Read the full article
In an industry this fluid with new trends and ideas, it can seem impossible to imagine what the next year will look like, let alone plan for it. While it’s difficult to make predictions, you can count on the old cliché that the only constant is change. Moving forward with whatever you did last year…
Read the full article
Over these past 20 years as a writing student and professional, I’ve found no book more essential nor influential than The Elements of Style by William Strunk and E.B. White. These priceless pro tips make up the perfect formula for modern communication ruled by brevity. Your headlines, subject lines, tweets, posts, web and ad copy…
Read the full article
Not getting the email marketing results that you’d like? Maybe that’s because you are making a mistake that many overlook with their email marketing. If you are making this mistake, odds are your results could be much better. Yes, email marketing still works. No, email marketing is not dead. Before we go any further, let’s…
Read the full article