Category: Content Marketing

What DMOs Should Do About Google Travel

Google recently tweaked its Travel section and, like many Google moves, it’s a seemingly simple change. Essentially, it’s now easier for travelers to plan a trip as Travel gathers the features of Google Flights, Hotels, Trips and Maps all in one place. It’s not necessarily a seismic shift or legit threat to DMOs at this…
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The 4 Keys to Great Cause-Related Marketing

Just because a company is not-for-profit doesn’t mean they aren’t in the marketing business as well. Marketing is an essential function of any organization, whether they’re for-profit or not. But in an industry that relies heavily on striking an emotional cord in the masses, it’s even more important for nonprofits to develop a “business model.”…
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Update Your PR Status with Social Media Strategy

Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most out of your online presence. By merging social media and PR strategy together,…
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