Category: Branding

How to ‘Be Creative’ with a Logo

So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member or maybe just a fan, you probably also heard we moved. After…
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When 30 Agencies Get in a Room …

ABC has been a member of the Second Wind Network since 2000. Over the years I have attended several of their conferences. One of my favorites is the annual Small Agency Idea Lab (SAIL) Conference. This is an opportunity for small- to medium-size agencies from all over the country to come together and share their…
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Running a Company Is None of My Business

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the…
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CRM Should Stand for Customer Relationship Marketing

When people think of a Customer Relations Management (CRM) tool, they think “sales.” If that’s the case, then you’re doing it wrong. Yes, this is where they can manage and analyze all customer/prospect data – a repository for all the information that their sales team needs to be successful and a place where they can…
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