Category: Social Media

The Six Pillars of Social Media Marketing

Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share…
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Spare Me Your Words

Between emails, news sites and blog posts, your customers have plenty to process. In a culture of round-the-clock business/busy-ness and 140 characters or less, it’s important to give your audience options – video in particular. As marketers, we make an effort to give valuable information, but keep things scan-able. It’s best to keep emails (marketing…
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Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
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Six #Protips for Using Hashtags

You see them everywhere, but what does that funky-looking punctuation mark really mean? Hashtags effectively build communities and create great opportunities to market your business or even yourself. With their recent arrival in Facebook, hashtags are more ubiquitous than ever. You’ve seen them in numerous print, Web and video ads. They even pop up as…
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