Category: Social Media

Influencers Are ‘Taking Over’

In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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How to Get Your PR ‘Trending’

So you’re ready to send out that lovely press release to your media list, but what are you doing socially to support your message? Incorporating social media as part of your PR strategy gives you a better shot at attracting the attention of reporters or travel writers and get them to cover your story or…
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