(9/27/19 – Auburn, N.Y.) ABC Creative, Central New York, Dutchess and Sullivan counties were recently recognized by the New York State Tourism Industry Association (NYSTIA) with the Tourism Excellence Award.
The collaborative Beyond the Big Apple guide was aimed at overseas travelers and translated into German as well. It featured a nine-day itinerary for each of three regions: Central New York, the Hudson Valley and the Catskills.
ABC was tasked with creating the Beyond the Big Apple brochure to highlight craft beverage, culinary, outdoor, iconic attractions and accommodations. All told, the guide makes recommendations for a quintessential upstate New York experience.
This is ABC’s fourth NYSTIA award in as many years, having won previously for our Brew Central and Central New York Outdoor Adventure campaigns as well as the Visit Binghamton community rebrand.