ABC Work Honored with Tourism Award

(9/27/19 – Auburn, N.Y.) ABC Creative, Central New York, Dutchess and Sullivan counties were recently recognized by the New York State Tourism Industry Association (NYSTIA) with the Tourism Excellence Award.


Pictured, from left, are: Fulton-Montgomery Tourism Director Gina DaBiere-Gibbs, ABC Director of Account Service Kellyn Nicolli, Dawn Hooper of Dutchess County Tourism, Visit Binghamton Executive Director Judi Hess and Destination Marketing Corp. for Otsego County Executive Director Cassandra Harrington.

The collaborative Beyond the Big Apple guide was aimed at overseas travelers and translated into German as well. It featured a nine-day itinerary for each of three regions: Central New York, the Hudson Valley and the Catskills.

ABC was tasked with creating the Beyond the Big Apple brochure to highlight craft beverage, culinary, outdoor, iconic attractions and accommodations. All told, the guide makes recommendations for a quintessential upstate New York experience.

This is ABC’s fourth NYSTIA award in as many years, having won previously for our Brew Central and Central New York Outdoor Adventure campaigns as well as the Visit Binghamton community rebrand.

About ABC Creative Group


ABC Creative Group is Central New York's first and only idea-based marketing experience. For more than 30 years, ABC has provided diverse local, regional and national clients with award-winning creative content and strategies. From advertising to web development and design to video, ABC's team delivers a full list of services that engage consumers, inspire movement and sell products.