Category: Copywriting

Why You Need a Style Guide and How to Make One

Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –…
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What Role Does Content Play in SEO?

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major…
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The Rise of Mobile and How to Take Advantage

Back in the day … like four or five years ago … mobile websites were more or less an afterthought. Essentially, Web developers were taking the desktop site and modifying it for mobile so it looked nice. Like technology itself, things change quickly. Mobile Internet Usage on the Move Just last year, mobile took over.…
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